Via: Know Ideas Media - March 8, 2019 In our efforts to spread the good word about modern food production, we're often accused of spending too much time preaching to the choir. The funny thing is, we know we preach to the choir, and we do it on purpose. Our mission at Know Ideas Media is to illuminate the science and technology that underpins our food system, and we think the best way to reach the public is to give farmers the tools they need to tell their story. Seems a bit counter-intuitive, right? If you're curious why we take this approach at Know Ideas Media, watch the video! Additional Information: http://www.foodintegrity.ca/